Skip to content

Product builderAndrey Ivanov
for complex tasks.

Hi, I’m Andrey.
I combine product strategy, UX/UI and AI-assisted development to turn complex workflows into working software—and collaborate with your engineers to bring it into production.

Let’s talk

Where I can help

Interface screens: reports, planner, investment list and dashboards.

You have a new product or feature to build.

You have a business goal, a rough brief or an early version. I help shape the solution, work through the details and build working software—collaborating with your engineers through release.

What you get
  • Clear product scope and requirements.
  • User flows and UX/UI design.
  • Working frontend code.
  • User testing and refinement.
  • Engineering collaboration through release.
Product flow diagram mapping screens and decisions across a feature.

Your product is harder to use than it should be.

Users struggle with important tasks, and growing functionality makes the experience harder to navigate. I investigate what gets in the way, redesign the workflows and help implement the improvements.

What you get
  • UX research and prioritised findings.
  • Simpler workflows and navigation.
  • Consistent interfaces and components.
  • Improvements built and tested in code.
  • Support with integration and release.

Selected work

Showing 3 of 10 case studies.

From product challenges to working software.

Start with what you already know. I help clarify the gaps, build a working solution, and refine it with your team in short iterations.

01 — Understand and define

I explore your workflows, user needs and technical constraints, building on your team’s existing knowledge. Together, we agree what to solve first and how to assess success.

You get
Clear scope, key user flows and success criteria.

02 — Design and build

I develop the UX/UI and working frontend together, using your existing components where possible. Your team can try the solution as it takes shape.

You get
Working interfaces and frontend code.

03 — Test and improve

I test key scenarios with users and review feasibility with your engineers. Findings guide changes to the flows, interface and behaviour.

You get
Tested scenarios, findings and an improved solution.

04 — Bring it into production

I work with your engineers on integration, review the implementation and resolve UX details through release. What we learn informs the next improvement.

You get
Implementation support and a clear path to further development.

Senior judgement, with AI in the loop.

I use AI to accelerate exploration and coding, while reviewing decisions and implementation with your team.

Work directly with the person thinking it through and building it.

Short sprints, working software and frequent feedback—with you and your engineers involved throughout.

Andrey Ivanov

About me

I’m Andrey Ivanov, founder of Think & Go. 15+ years in product management and UX/UI across operational software, logistics, and fintech. I lead the product decisions, design, and prototyping, and stay involved through implementation.

LinkedIn profile →
01

Clear progress

Quick check-ins every day or two keep decisions moving. You see working changes and help shape the next iteration.

02

Calibration

I gather feedback from your team and users as the work goes, and adjust direction while it’s still cheap to change. You keep product ownership.

03

Connected to engineering

We agree on the technical approach early. I deliver frontend code, documented flows and states, and support your engineers through integration and release.

Start small. Build from there.

A focused project or ongoing support—choose what your product needs now.

Focused Project

from $1,900/ project

Take a specific feature or UX improvement through design and implementation with your engineers.

  • Research, UX/UI and frontend work tailored to the task.
  • Agreed deliverables, cost estimate and timeline.
  • Support through integration and refinement.

Ongoing Product Partnership

$65/ hour

Keep your product moving with regular, hands-on support.

  • Product thinking, UX/UI and frontend development.
  • Short iterations and direct collaboration.
  • Agreed capacity and budget, with priorities shaped together.

Free consultation and draft product requirements.

We’ll discuss your product and define one feature or workflow. After the call, I’ll prepare a draft PRD covering:

  • Goals, scope and key requirements.
  • Assumptions and open questions.
  • Recommended next steps.
Book a free consultation

Up to one hour. No prepared brief or paid commitment required.

How it fits your team

We already have a product manager or designer. Where do you fit?

I take ownership of an agreed initiative or work alongside your team on the product decisions, UX, and prototyping it needs. We define responsibilities at the start.

Can we start with existing research or designs?

Yes. I begin with what your team already knows and focus additional research on the questions that still affect the decision.

Will the prototype become production code?

We agree on its purpose with your engineers early. It may become an executable specification, a foundation to extend, or a reviewed contribution to your codebase. Production use depends on the agreed engineering work and review.

What do you need from our team?

A decision owner, relevant product context, access to the people or evidence needed for the task, and an engineering contact. We agree on feedback and review points together.

Can you help with engineering too?

I can bring in an engineering partner where the project needs one. We agree on their scope, responsibility, and cost before that work starts.

Where are you based?

I’m based in Tel Aviv and work remotely in English. We agree on meeting times and collaboration hours that fit your team.

What would you like to move forward?

Book 30 minutes with me to discuss your product, the task, and what’s getting in the way. We’ll identify a useful first step and see whether working together makes sense.

Book a 30-minute call

Prefer email? andrey@thinkandgo.io · or Telegram @andreyvershi